When explaining credit card features to agents, focus on key selling points that highlight:

benefits to customers, as well as important aspects agents should know to accurately communicate the product’s value. Here are key points tailored for agents:

1. Credit Limit

• Agents should explain that the credit limit varies based on the customer’s income, credit score, and the bank’s policies. It is the maximum amount the cardholder can borrow at any given time.

2. Interest Rates (APR)

• Highlight the importance of the Annual Percentage Rate (APR), which is the interest rate charged on outstanding balances. Agents should emphasize any promotional interest rates, like 0% APR for a limited time, and explain how different rates apply to purchases, balance transfers, and cash advances.

3. Rewards and Incentives

• Emphasize rewards programs like cashback, travel miles, or points. Agents should focus on how these rewards benefit cardholders based on their spending habits. Highlight any special partnerships, such as airlines or retail stores.

4. No Annual Fees/Low Annual Fees

• If the card has no or low annual fees, make sure to highlight this as a major selling point. For cards with annual fees, stress the value provided in return, such as premium services or rewards.

5. Introductory Offers

• Focus on promotional benefits like 0% interest on balance transfers or purchases for a specified time. Agents should explain how customers can maximize these offers to save on interest.

6. Security Features

• Explain the card’s security features, such as EMV chips, contactless payments, and fraud protection. These features help cardholders feel secure when making transactions.

7. Grace Period

• Agents should explain the grace period, during which the cardholder can pay off their balance without incurring interest, usually 21–25 days after the billing cycle ends.

8. Balance Transfer Options

• Highlight the ability to transfer balances from high-interest cards to the new card at a lower rate, explaining how it helps consolidate debt and save on interest payments.

9. Insurance and Protection

• Mention any travel insurance, purchase protection, or extended warranties that come with the card. These added benefits can be attractive to potential customers.

10. Foreign Transaction Fees

• If the card has no foreign transaction fees, this is a great selling point for international travelers. Explain how cardholders can save money on overseas purchases.

11. Eligibility Criteria

• Agents should clearly explain the eligibility requirements, including minimum age, income, credit score, and required documents for application. This helps customers know if they qualify before applying.

12. Customer Support

• Highlight the quality of the bank’s customer service, such as 24/7 helplines or online chat support, which can be reassuring to potential customers.

13. Flexibility in Payments

• Agents should explain any flexible payment options, such as installment plans for large purchases, and the importance of paying on time to avoid penalties and interest.

By focusing on these key points, agents can help potential customers understand the value and benefits of applying for a credit card, ultimately leading to more successful applications.